31 Jan '17, 9am

Mercedes brings luxury to vehicle sharing

Mercedes brings luxury to vehicle sharing

German automaker Mercedes-Benz is finding a way to stay relevant with consumers who do not feel the need to own their own vehicles by partnering with sharing service car2go for a fleet of rental cars. As mobile has thoroughly disrupted any past standard of consumer behavior, vehicle sharing platforms such as car2go and Zipcar are becoming more popular with consumers that live in urban areas who only need to use cars once in a while. Mercedes is making sure its place with drivers is secure through a partnership that will provide what will eventually be thousands of vehicles for users to rent through car2go. "Our 2017 CLA and GLA vehicles have proven to be extremely popular with American and Canadian drivers," said Dietmar Exler, president and CEO of Mercedes-Benz USA and NAFTA. "We are offering these outstanding new vehicles to car2go's North American members, who will now ...

Full article: https://www.luxurydaily.com/mercedes-brings-luxury-to-veh...

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