31 Jan '17, 7am

Love brands: The luxury industry's next frontier - Luxury Daily

Love brands: The luxury industry's next frontier - Luxury Daily

Many of today’s most recognizable luxury brands were created in the 19th century and are rooted in the traditions and rituals of the time. These rituals dictated the elite’s consumer habits: when two wealthy families married their children, a ring and other jewels would be exchanged. When they celebrated the nuptials, Champagne would be needed for the toast. A night at the opera called for the finest brocades and laces. Indeed, luxury houses exercised a kind of brand dictatorship over their consumers, telling them what to consume, when and exactly how to do it, according to the strictest rules of etiquette. Everything was steeped in meaning and tradition. With the spirit of the industrial revolution, expertise and craftsmanship also became increasingly important ingredients to the luxury status. Just as the Eiffel Tower was the pinnacle of engineering expertise, the Mont B...

Full article: https://www.luxurydaily.com/love-brands-the-luxury-indust...

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