30 Jan '17, 9am

Bally taps model Irina Shayk for edgy music video campaign

Swiss apparel and accessories label Bally is taking a throwback approach to its latest campaign, with a fashion photographer and model spearheading the effort reflective of an '80s music video. The retro trendy video stars model Irina Shayk and was shot by fashion photographer Gregory Harris for a bold take on Bally's spring/summer 2017. Bally paired the well-known super model with up-and-coming male models for the quirky video that was film in London. Retro pop In a bid to connect with consumers over nostalgia and standout with a vibrant visual theme, Bally’s campaign video takes users back to the '80s and '90s. Hoping to convey an homage to retro MTV videos and an Andy Warhol-like pop art style, the Bally video is upbeat and features a voice-over from Ms. Shayk with eye-popping colors and fast editing. Bally's new video The video was shot in London during October and is ...

Full article: https://www.luxurydaily.com/bally-taps-model-irina-shayk-...

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