30 Jan '17, 8am

Luxury Women to Watch 2017

No longer is the store experience the only point of interaction. This development in accessibility will mean that luxury brands need to evolve to ensure that every touch point, whether it be physical or digital, is a significant one and consistent with their brand ethos and identity. This is especially pertinent when considering more niche luxury, where there often is no entry-level purchase point where the brand can be adapted to entice new consumers. These brands will need to become far more engaged in digital media to remain relevant and maintain their allure in a changing landscape.

Full article: https://www.luxurydaily.com/luxury-women-to-watch-2017/

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