30 Jan '17, 7am

Online or offline #retail? 8 ways to decide which is best for business via @LuxuryDaily

Online versus offline? Which is best for retail? With Amazon Go opening stores as well as a physical bookstore, and major retailers such as Macy’s cutting huge costs, that question is as poignant as ever. The debate over which retail strategy to employ is as passionate as it is unending. Many issues such as operating costs, convenience and the customer experience should be taken into account when considering whether to employ a primarily online or offline experience. Below are some pros and cons for each major consideration that a retailer needs to consider: 1. Operational costs Startup costs for an online retail outlet are significantly lower compared to a bricks-and-mortar store. Web sites can be set up out-of-the-box rather than customized, with very little technical knowledge required. Much less inventory would be required for an online store, although a lot more admin...

Full article: https://www.luxurydaily.com/online-or-offline-retail-8-wa...

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