30 Jan '17, 7am

Retail this year: 4 technology trends to watch

Last year, a number of global retailers announced new multi-billion dollar investments in technology, beyond what they have spent in the past. Why? Product sales, year to year, can only increase so much and, in some cases, they go down. To create new opportunities among consumers and generate greater profits from existing shoppers, retailers are increasingly turning to new platforms. But which technologies will move the needle? Here are four trends that emerged in 2016, with strong signs that they will continue to be large investments this year. 1. Beacons With their countless applications, beacons offer a lot of value for retailers and marketers. Through geo-location data, beacons can enable real-time, personalized marketing in unique new ways. While versatile, the jury is still out on how scalable beacons truly are. Part of this is attributable to adoption – many markete...

Full article: https://www.luxurydaily.com/retail-this-year-4-technology...

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