23 Nov '12, 5pm

Third- And Fourth-Tier Cities #China's New #Luxury Battleground #business #investment #LV #cartier

Third- And Fourth-Tier Cities #China's New #Luxury Battleground #business #investment #LV #cartier

At an event in Shanghai a couple of months ago, the major question was whether brands should expand into non-tier-one cities in China. It was brought up that a large number of luxury brands have moved from second-tier cities into fourth-tier cities, because they boast hundreds of millions of potential customers. “There’s not just one singular China, but rather 2,859 counties and 40,800 townships,” one pointed out, noting that these figures are enough to excite any luxury brand. Though relatively few brands have made the leap into third- and fourth-tier cities, attendees noted that any brand taking a long view of the market understands that it’s a clear trend. Still, the particularities in defining first- and second-, third- and fourth-tier cities are hard to pin down. While they’re often delineated in terms of mega-cities like Beijing and Shanghai (first-tier) and provinci...

Full article: http://www.jingdaily.com/third-and-fourth-tier-cities-chi...

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