21 Nov '12, 3pm

Report: European #Luxury Handbags Dominate In #China @DL_Group @LuxurySociety

Report: European #Luxury Handbags Dominate In #China @DL_Group @LuxurySociety

European domination in terms of Chinese online searches should provide some reassurance for brand powerhouses like Burberry and Mulberry, who have had a rollercoaster few months to say the least. For others, Chinese demand may mean near future stability; however, we can certainly foresee some brands going down the same path that Louis Vuitton has encountered in Japan. As the Chinese shopper becomes increasingly seasoned, and the middle class continues its rise, the question brands encounter is no longer how to sell the Chinese consumer their first bag, but how to sell them their third or fourth. To this end, luxury stalwarts like Louis Vuitton will have to keep turning on their creative engines

Full article: http://www.jingdaily.com/report-chinese-remain-fixated-on...

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