21 Nov '12, 1pm

London is in Vogue as place to build global #luxury brands, says @gideonspanier

London is in Vogue as place to build global #luxury brands, says @gideonspanier

Display ad revenues rose 6% in 2012, according to Vogue publishing director Stephen Quinn, who has just “closed” the forthcoming January issue, the last of this financial year. Volume, the amount of display ad pages, and yield, the value of each page, were both up. That contrasts with ITV, a good indicator for UK plc, which says its ad income will be flat this year as the Olympics failed to provide a boost. Quinn’s message is clear: luxury companies still believe in print as a medium to maintain and build the value of their brand or, in marketing parlance, their brand equity. Consumers might be flocking online and on mobile — every self-respecting mag has an iPad app — but print is hard to beat when it comes to creating a tactile, engrossing experience. As Quinn says: “Brands such as Dolce & Gabbana, Chanel and Dior believe quite passionately that the kind of women that bu...

Full article: http://www.standard.co.uk/business/markets/gideon-spanier...

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