04 Jan '17, 10am

Can emerging luxury brands compete with the old guard?

Dior, Chanel, Gucci, Rolex, Dunhill, Armani, Vuitton – prestigious names that we all recognize in an instant, the time it takes to say “Ritz.” Daslu, Concern Kalina, Ganjam, Shang Xia – these might take a little longer, cause a frown to appear as you search in the back of your mind, or even raise an eyebrow or two. Do you know them? Chances are, unless you are an expert, a dedicated follower of fashion or a traveler to the world’s great cities, that these names are unknown to you. And for citizens of developed countries, steeped in decades and even centuries of high-end brands, that is all quite normal. Tip of your tongue, back of your mind For these are among the newcomers to the block, just some of the emerging brands from the BRICS [Brazil, Russia, India, China and South Africa] countries that have risen to the challenge to deal in luxury. Far from exhaustive, there are...

Full article: https://www.luxurydaily.com/can-emerging-luxury-brands-co...

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