30 Dec '16, 5pm

Luxury Daily

Swiss jeweler de Grisogono is journeying from the mines to the red carpet in a new video series documenting how rough diamonds come to market. In the trailer for “The Diamond Story,” de Grisogono begins at a mine in Africa before ending at its workshop in Geneva. The diamond featured in the trailer is an 813-carat stone, dubbed “The Constellation.” From rough to polished The Swiss jeweler unveiled the diamond at the Biennale des Antiquaries in September, the first time de Grisogono participated since 2008. For the niche jewelry brand, this stone holds creative possibilities as well as the opportunity for greater recognition in the jewelry community and beyond (see story ). Jewelers in general, and especially those who source stones, are increasingly transparent with where rough diamonds come from. De Grisogono’s The Diamond Story aims to tell this narrative as it pertains ...

Full article: https://www.luxurydaily.com/de-grisogono-to-serialize-813...

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