30 Dec '16, 4pm

Saks, Manolo Blahnik dance in the street for retailer-exclusive style

Saks, Manolo Blahnik dance in the street for retailer-exclusive style

Footwear brand Manolo Blahnik is putting its ballet flats to the test with help from a professional ballerina. In a video shared by department store chain Saks Fifth Avenue, ballerina Isabella Boylston is shown dancing along the streets of New York wearing Manolo Blahnik’s Tobaly ballet flats. With the style exclusively available at Saks locations, partnering with the retailer for a promotional video benefits both parties. Just dance Ms. Boylston is the principal ballerina of the American Ballet Theater. The 33-second clip begins with Ms. Boylston casually dressed in a tee, black jacket, jeans and yellow Tobaly ballet flats, dancing in the crosswalk outside Saks’ New York flagship. In the next scenes, Ms. Boylston wears two different outfits and colors of Manolo Blahnik ballet flats. Presenting viewers with different outfits gives a sense of what type of apparel is availab...

Full article: https://www.luxurydaily.com/saks-manolo-blahnik-dance-in-...

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