27 Dec '16, 9am

Announcing Luxury FirstLook 2017: Time for Luxury 2.0

Experiential marketing will be critical for engaging the ultra-high-net-worth (UHNW) luxury consumer. The ultra-affluent are impervious to traditional forms of media and advertising. Most of them are bombarded by copious invitations to exclusive events claiming to provide experiences they cannot buy. Yet it remains one of the most difficult endeavors to getting these individuals in the room. Also, most brands make the same mistake in answering the siren call of trying to engage these luxury consumers “out there” starting from the outside-in approach. Most brands spend enormous amounts of time, resources and investment in “hope marketing” campaigns that revolve around the same playbook for marketing events: invite their top clients to their wine and music event, hope they bring their friends and hope that their friends are potential clients and hope they have a way to engag...

Full article: https://www.luxurydaily.com/announcing-luxury-firstlook-2...

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