17 Nov '12, 8pm

"Promoting a Chinese Brand…to the Chinese" -- WSJ article on @ShanghaiTang_ #china #luxury

Growing up in France, you can't help but develop a taste for fine food and luxury products. Raphael le Masne de Chermont says he can't cook, so it was only natural he followed a path of luxury. At Swiss luxury conglomerate Compagnie Financière Richemont SA, he filled executive positions at units including jeweler Cartier and watchmaker Piaget before landing in 2001 at his current post: executive chairman of Hong Kong-based high-end retailer Shanghai Tang—the only Richemont "maison" with its headquarters outside Western Europe. "In the '90s, it was all about the Japanese," Mr. le Masne de Chermont says. "In 2000, ...

Full article: http://online.wsj.com/article/SB1000142412788732389470457...

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