06 Dec '16, 9am

Will Pinterest’s update for retailers mean social commerce will see fruition? @Bringhub's Brian Marvin discusses...

Will Pinterest’s update for retailers mean social commerce will see fruition? @Bringhub's Brian Marvin discusses...

As conversion rates on social buy buttons remain low, there has been a slight increase due to updates to user experiences, inspiring Pinterest to majorly tweak its for-business capabilities on mobile and desktop. Pinterest has invested in a multi-platform update for businesses that will allow them more control over what consumers see and more promptly displays pins that can be purchased. While the social platform was the first introduce a buy button upon its inception, commerce via social media has been stagnant – but that might change in the near future. "As social platforms get more and more serious about implementing commerceable capabilities like the Buy Button, retailers would be wise to follow suit," said Brian Marvin, cofounder a chief operating officer at Bringhub . "Just as it does with social platforms, contextual commerce brings incredible value to retailers. "A...

Full article: https://www.luxurydaily.com/will-pinterests-update-for-re...

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