30 Nov '16, 10am

via @LuxuryDaily

The gap between high-achieving digital fashion labels and those who trail behind is growing, as brands with larger budgets to invest in innovation are speeding ahead of the pack. Italian fashion house Gucci rose to the top of L2’s rankings this year, ousting last year’s leader Burberry thanks to upgrades to its ecommerce site and social media visibility. As ecommerce sales grow and consumers increasingly turn to online channels to make purchase decisions, a brand's digital prowess is only going to become more important. "All the brands in the top 10 perform well across or at least adequately across the board," said Ried Niziak, study lead and associate director at L2 . "Where Gucci sets itself apart is in retailer visibility and Google search visibility. "Gucci has unparalleled product visibility across retailers," he said. "It has the highest first visibility among all th...

Full article: https://www.luxurydaily.com//gucci-boasts-strongest-digit...

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