29 Nov '16, 10am

Re-establishing the identity of the real Swiss watch

The Swiss watch industry is no longer the Swiss watch industry. Or so says veteran watch industry reporter and author Michael Clerizo. Mr. Clerizo paints a picture of an industry ruled by corporations: imposters and frauds to the proud history of this national craft, crowding out authentic rivals with their unfettered budgets. For Mr. Clerizo, the Swiss watch industry reflects the corporate domination of the German car industry. Volkswagen owns Audi, Porsche, Bentley, Bugatti, Lamborghini, SEAT and Skoda. In the same way, the big fashion houses have bought into Swiss watches. Five conglomerates together control over half of the retail market for watches. LVMH alone owns Tag Heuer, Zenith, Hublot, Bulgari, Dior and Louis Vuitton. Mr. Clerizo’s argument throws up a very interesting point for luxury marketers: defining identity. Everyone involved has at least a tenuous claim ...

Full article: https://www.luxurydaily.com/re-establishing-the-identity-...

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