29 Nov '16, 8am

Agent Provocateur slips into uncharted territory with WhatsApp campaign

Agent Provocateur slips into uncharted territory with WhatsApp campaign

“Agent Provocateur is encouraging every woman to explore her naughty or nice side with the WhatsApp Ménage à Trois; inviting them and their partner to interact with an AP Agent who will partake in a conversation to help uncover their Christmas Wish List and suggest accordant items from the Agent Provocateur Christmas collection to suit their personality,” Ms. Lipscombe said. “The initiative takes a revolutionary step into using the messaging platform to drive a campaign, taking advantage of the group chat function on WhatsApp to provide a personal shopping and recommendation-based service.

Full article: https://www.luxurydaily.com/agent-provocateur-slips-into-...

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