07 Nov '12, 7pm

Italian label Marni to release first ever fragrance

Italian label Marni to release first ever fragrance

Italian fashion label Marni , in collaboration with Estée Lauder company, is to release a new female scent, called Marni, in February 2013. Swiss Italian creative head and founder Consuelo Castiglioni told WWD, “the perfume reflects Marni’s fashion, certainly.” “Because it’s a perfume that’s quite individual, that doesn’t evoke anything in particular. It’s for a woman who dresses for herself, who doesn’t follow trends but is sophisticated and also maybe a little eccentric,” she added. The scent was produced with Aramis and the Designer Fragrances division at Estée Lauder.” The 65-ml eau de parfum will sell for $105 and a 120-ml size will cost $155. The Marni fragrance line will also include body lotion, shower gel, a deodorant and a body cream. In the U.S. the brand will debut with six-month exclusive availability at Saks Fifth Avenue and will then expand to 2,000 points o...

Full article: http://www.luxuo.com/beauty/italian-label-marni-fragrance...

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