31 Oct '16, 4pm

Berluti frames category expansion with Oliver Peoples collection

LVMH-owned menswear label Berluti is furthering its head-to-toe aspirations through an eyewear collaboration. Traditionally a bespoke footwear brand, Berluti has recently expanded into additional categories to outfit its discerning male clientele. The eyewear category has been vastly successful for a number of brands due to the product segments entry-level price point and utility. Eying new categories Berluti has worked with California-based eyewear brand Oliver Peoples on three frame designs. Berluti selected Oliver Peoples, owned by Luxottica, as its eyewear partner due a shared dedicated to craft and attention to detail. Each of the three sunglass frames bring the Berluti brand to life. Oliver Peoples’ CEO David Schulte describes the eyewear collection as “seamlessly integrat[ing] unique elements of the Berluti brand into an Oliver Peoples frame.” Image courtesy of Berl...

Full article: https://www.luxurydaily.com/berluti-frames-category-expan...

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