31 Oct '16, 8am

Luxury brands take on breast cancer fight with stories, encouragement

Luxury brands take on breast cancer fight with stories, encouragement

From the power of song to stories of survival, brands leveraged their storytelling capabilities to bring the disease’s prevalence and challenges to light. While October can seem to be overflowing with pink merchandise and breast cancer benefits, brands' involvement in the fight gives brands an opportunity to connect with consumers and show their support for those battling the most common cancer among women.

Full article: https://www.luxurydaily.com/luxury-brands-take-on-breast-...

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