31 Oct '16, 8am

Longines taps local market influencers to spur intimate awareness

Longines taps local market influencers to spur intimate awareness

Swiss watchmaker Longines has launched a social influencer campaign meant to heighten its typical print advertising efforts. Longines has entered a partnership with Modern Luxury magazine titles in key markets as well as an influencer tie-in that brings the collaborative effort to life. For the #LoveElegance campaign, Longines has selected three well-known individuals from the fashion and luxury space, who will then share sponsored content on their personal social media accounts in a bid for millennial generation attention. "Millennials will have the potential to become the largest spending generation," said Roberto Villazon, founder/CEO of Hi-gloss . "Longines is looking to build brand equity for future generations to learn and aspire for the Longines brand. "Part of the 2016 media goals for Longines include a significant increase in their digital media spending, going ha...

Full article: https://www.luxurydaily.com/longines-taps-market-based-in...

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