31 Oct '16, 6am

Ad:tech New York Nov. 2-3 is harbinger of makeover for 20-year-old digital conference pioneer

Ad:tech New York Nov. 2-3 is harbinger of makeover for 20-year-old digital conference pioneer

The ad:tech conference brand stood for innovation and excitement in the late 1990s and early 2000s as it heralded and introduced new advertising, marketing and media technology and its bold-faced backers to brands, agencies and publishers. Along the way, its position was encroached on by smaller, nimbler tech conferences that chipped away at the edges to create niche digital shows. Now, under new French owner Comexposium , ad:tech is about to embark on a future that includes a rechristening and honing of focus, while still catering to the good and great of advertising, marketing, media and technology. “We want to take the brand into the 21st century,” said John Durham, managing director of ad:tech and also CEO/managing partner of brand consultancy catalyst s+f , San Francisco. “It is a solid 20-year-old mature brand,” he said, “but times call for new thoughts, new ideas, n...

Full article: https://www.luxurydaily.com/adtech-new-york-nov-2-3-is-ha...

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