31 Oct '16, 5am

Hugo Boss Retreats from Luxury, Focuses on Sartorial: According to the Hugo Boss CEO, the German brand is pla...

Hugo Boss Retreats from Luxury, Focuses on Sartorial: According to the Hugo Boss CEO, the German brand is pla...

According to the new boss at Hugo Boss (no pun intended), the German brand is planning to abandon its experiment with luxury branding and return to its roots in sartorial elegance for men. This was the gist of new CEO Mark Langer’s first remarks, made to Handelsblatt , which we picked up from Channel NewsAsia . Langer is seen above with his predecessor Claus-Dietrich Lahrs (center) and Christoph Auhagen (far right) Hugo Boss board member. We found ourselves perplexed by this, not least of all because sartorial elegance is “luxury,” after all. No one pops in at Savile Row looking for highstreet style. Just as Handelsblatt and other observers did, we too have come to the conclusion that Langer is referring to the womenswear part of the business, which was massively expanded under previous CEO Lahrs. However, perhaps what Langer is hinting at is the “luxury everyday” aspect o...

Full article: http://www.luxuo.com/fashion/hugo-boss-retreats-from-luxu...

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