30 Oct '16, 11pm

Automaker Borgward Reborn Into Electric Race: Cars bearing the stamp of once-defunct manufacturer Borgward wi...

Automaker Borgward Reborn Into Electric Race: Cars bearing the stamp of once-defunct manufacturer Borgward wi...

This time around, the homegrown motors will be electric-powered as the firm joins a Germany-wide race to produce affordable and high-performing climate-friendly cars. Only time will tell if this new version of Borgward will pick up traction. Little is known at this time about the company’s plans, beyond the involvement of the original family members and their Chinese partners, Foton. Managers at Borgward have picked Bremen as the site for a new factory that will assemble vehicles from components — so-called “semi knocked-down” assembly — shipped over from its main factory in China. Between the 1920s and 1960s, the northern port city was home to the firm’s plant employing more than 20,000 workers. After going bust in 1961, the marque lay dormant until being revived by Christian Borgward, grandson of the company founder, in 2015. This time around, the initial job count will ...

Full article: http://www.luxuo.com/automobile/automaker-borgward-reborn...

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