29 Oct '16, 2pm

Introducing: The TAG Heuer Connected Watch Now In Solid Rose Gold (For $9,900)

Introducing: The TAG Heuer Connected Watch Now In Solid Rose Gold (For $9,900)

And now, some months after Apple subtly removed their own solid-gold offerings from the Apple Watch family, we see a solid gold TAG Heuer Connected Watch. Price? $9,900. Now I don't suspect TAG thinks will be the most popular watch in the world – but likewise I don't believe that's the goal here. Just to sell a few of them to make a statement – the same thing they are doing with the existing version, that's what they're after. If I know anything about how Mr. Biver thinks – and over the years, I've seen him in action many times – I am wondering today, the day TAG launches a solid gold digital watch, if this decision wasn't made simply to prove that to the west coast of the United States that indeed, they might have the brain power, but Switzerland has the brand power to sell what is essentially a disposable gold watch.

Full article: https://www.hodinkee.com/articles/the-tag-heuer-connected...

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