29 Oct '16, 5pm

Ask The Audience: Does Seeing Watches In Movies & Shows Influence How You Feel About A Brand?

Ask The Audience: Does Seeing Watches In Movies & Shows Influence How You Feel About A Brand?

Watch popularity doesn't just occur because enthusiasts like us talk timepieces all day long. Real mainstream appreciation (well, at least awareness) of watches comes from penetration through pop culture - especially, these days, when fewer people actually need to wear watches. One type of penetration of watches into pop culture is when timepieces are worn by characters in movies and shows. Sometimes these are intentionally placed marketing techniques, a decision by a prop master or wardrobe person, or other times simply a personal choice by the actor or actress. Placement of watches in movies and shows has been celebrated over the years when either those watches or characters have been popular with fans. It doesn't always work, but it is undeniable that people carefully notice what characters are wearing and doing on the screen. When characters don't merely wear watches b...

Full article: http://www.ablogtowatch.com/ask-audience-seeing-watches-m...

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