12 Sep '16, 4pm

Etihad teams with Jimmy Choo to bolster fashion week presence

Etihad teams with Jimmy Choo to bolster fashion week presence

United Arab Emirates airline Etihad Airways is looking to further position itself within the fashion industry through a collaboration with British footwear label Jimmy Choo. To celebrate the label’s 20th anniversary, the official airline of New York Fashion Week is co-hosting a Jimmy Choo-themed VIP lounge at runway show venue Skylight at Moynihan Station and has decked out a livery with Jimmy Choo and NYFW branding. As Etihad boosts its service to New York, having a presence among the affluent, stylish community at fashion week will help it raise awareness among the stylish set. On the runway Etihad was a supporting partner of Jimmy Choo’s VIP party for its 20th anniversary campaign launch (see story ). The event included appearances by the models featured in the effort, as well as a live performance by Mary J. Blige. Together with WME/IMG and Jimmy Choo, Etihad is hostin...

Full article: https://www.luxurydaily.com/etihad-teams-with-jimmy-choo-...

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