12 Sep '16, 7am

Mobile preferred over print magazines for fashion inspiration, sales: report

Mobile preferred over print magazines for fashion inspiration, sales: report

Apparel retailers typically bet heavily on women’s magazines to drive inspiration heading into the fall and are overlooking the opportunity on mobile, where consumers are spending six hours every week looking at fashion, according to a new survey from GPShopper. The September issues of women’s magazines are traditionally the biggest of the year as an influx of advertising dollars translates to hefty tomes. However, GPShopper’s survey reveals that 39 percent of U.S. consumers prefer getting their fashion inspiration from their mobile phones over magazines because it is easier to make a purchase when they see something they like. “Retailers need to diversify their approach to capturing the consumer’s attention,” said Maya Mikhailov, co-founder and chief marketing officer of GPShopper . “The September Issue was the go-to source of inspiration for fashionistas for a long time,...

Full article: https://www.luxurydaily.com/mobile-preferred-over-print-m...

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