31 Jul '16, 7am

The FHH’s Ambitious Mission To Conclusively Define ‘Haute Horology’ Watches: For at least three years now, th... https://t.co/IAN0P7Ogbq

The FHH’s Ambitious Mission To Conclusively Define ‘Haute Horology’ Watches: For at least three years now, th... https://t.co/IAN0P7Ogbq

Finally, what of the brands themselves? Are they required to go with definitions set forth by a third party intended to define who they are? My understanding is that watch brands today are able to choose whether or not they open themselves up to scrutiny by the FHH when it comes to being defined. This is actually quite an "exposing" process where the brands are asked to share enormous amounts of information and access with the FHH's review panel in order to be "properly" categorized within the organization's haute horology definition framework. Thus, being officially designated as a "haute horlogerie" brand is more or less optional, and it is the duty of the FHH to bestow benefits and rewards to those brands who comply with the process and celebrate the result. Read into that a bit and I'm sure you can imagine the political sparks flying given the nuances of how such pract...

Full article: http://www.ablogtowatch.com/fhh-ambitious-mission-define-...

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