30 Jul '16, 10am

Tour de France with Official Timekeeper Tissot: Tour de France We received an invitation for the finish of th...

Later that afternoon, as the riders of the Tour are starting their last and final stage towards Paris, the official program begins for the spectators. After finding our places just behind the finish line, the publicity caravan parade begins. On the screen we see how the leading team enjoys an alcoholic beverage during the beginning of the final stage, apparently a tradition in the Tour. Meanwhile passing along, before the cyclists arrive in Paris, there are 170 decorated vehicles in all shapes, sizes and colours representing the sponsors. Apparently created in 1930 already, the publicity caravan became an essential part of the tour. Handing out a massive amount of small goodies during the stages. For many people it’s even the first and foremost reason to come and see the race.

Full article: http://www.fratellowatches.com/tour-de-france-tissot/

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