29 Jul '16, 9am

Dior and Vogue grant backstage pass for collection discovery

Bella Hadid for Dior #VogueFollows French atelier Christian Dior is making a connection as it takes consumers behind-the-scenes of its autumn/winter 2016-17 fashion show. Dior has partnered with Vogue Paris for a video depicting recently named Dior beauty ambassador Bella Hadid (see story ) as she prepares for the show. The backstage focus and spotlight on Ms. Hadid present the brand as personable and relatable, allowing consumers to discover the collection in a more independent manner. “Vogue Paris is the epitome of chic in fashion publications and Dior is it’s counterpart in haute couture,” said Rony Zeidan, president and creative director of RO NY , New York It’s a perfect association. “Dior is expressing elegance, modern couture, and authentic expression of oneself,” he said. Mr. Zeidan is not affiliated with Dior, but agreed to comment as an industry expert. Dior did ...

Full article: https://www.luxurydaily.com/dior-and-vogue-grant-backstag...

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