29 Jul '16, 8am

Why September is the best month for acquiring mobile customers

Why September is the best month for acquiring mobile customers

Image courtesy of Bloomingdale’s Retailers looking for an upper hand on mobile this holiday season may want to boost their efforts to drive installs in September, when acquisition costs are at their lowest while install-to-purchase rates are still high, according to a new report from Liftoff. The analysis of 44 popular shopping applications found that acquisition costs during July, November and December – traditionally popular shopping months – were as much as 70.5 percent more expensive than in September. A key takeaway is that, with mobile sales during the holidays likely to spike again this year, retailers should start early to introduce new mobile shoppers to their apps. “The big news for retailers is that the traditional ‘crunch times’ of the year for retailers – back-to-school and Black Friday – are actually not when they should be allocating the most effort and doll...

Full article: https://www.luxurydaily.com/why-september-is-the-best-mon...

Tweets

Customers are lazy. Are marketers ready to pick...

luxurydaily.com 28 Jul '16, 6am

Vanessa Horwell is chief visibility officer of ThinkInk By Vanessa Horwell When did it start? Ten, 11 or 12 years ago when...

Mobile payments beyond NFC: The case for beacons

luxurydaily.com 29 Jul '16, 6am

David Fernandez is CEO of Netclearance By David Fernandez Point-of-sale proximity payments use beacon technology that allo...

Writing for a mobile audience? Here’s what you ...

inforum.in 31 Jul '16, 12am

As the world is embracing technology and making a paradigm switch from the universe of e-commerce to m-commerce, revamping...

There is no doubt, these bathrooms come with th...

islands.com 30 Jul '16, 12am

Who wouldn't want to soak in a bubble bath in these bathrooms with breathtaking views? 1. Akaryn Chura Samui Luxury Resort...

How to help customers beat a path to your door ...

godaddy.com 27 Jul '16, 12am

If you’re running a local business of any kind, it’s crucial that site visitors are able to work out where you actually ar...

How to Run a Successful Mobile Crowdsourcing Project

How to Run a Successful Mobile Crowdsourcing Pr...

spectrum.ieee.org 28 Jul '16, 7pm

Photo: Tim Robberts/Getty Images Want to do something really big and comprehensive, but don’t have the time or the resourc...

Only 20pc of companies have a defined mobile st...

luxurydaily.com 01 Aug '16, 8am

Image courtesy of Michael Kors Many marketers still lack a mobile strategy, and while they are investing in mobile, withou...

Tiffany primes for mobile engagement with subwa...

luxurydaily.com 26 Jul '16, 8am

Tiffany & Co. out of home effort in Grand Central Terminal U.S. jeweler Tiffany & Co. recently took an out of home approac...

Looking for a budget phone? Check out our best ...

soyacincau.com 31 Jul '16, 5am

We just passed Q2 of 2016 and throughout the year, there have been a bunch of new smartphones making an appearance. These ...

Looking for a budget phone? Check out our best ...

soyacincau.com 31 Jul '16, 4am

We just passed Q2 of 2016 and throughout the year, there have been a bunch of new smartphones making an appearance. These ...

MOTHERSHIP | Compass One in Sengkang reopening ...

mothership.sg 28 Jul '16, 2am

Compass One in Sengkang will finally reopen in September 2016 on schedule after an 11-month shutdown for a major upgrade. ...

Editors' Picks: The Best Sneakers Of The Month

solecollector.com 30 Jul '16, 6pm

happening each month, it's easy to forget what's even come out. Often, the everyday enthusiast's Saturday pickup is forgot...