29 Jul '16, 8am

Tiffany incorporates Snapchat lens, geofilter into #LoveNotLike effort

Tiffany incorporates Snapchat lens, geofilter into #LoveNotLike effort

Fernanda Ly for Tiffany’s #LoveNotLike U.S. jeweler Tiffany & Co. is continuing to strengthen its latest social campaign as it bids for awareness among today’s youth. Tiffany’s #LoveNotLike hashtag is part of its ongoing social campaign for its Return to Tiffany Love collection, an add-on to its popular Return to Tiffany line. Recently, the jeweler has worked to show younger consumers what it stands for through social pushes and its first celebrity-fronted advertisements. Snap to it The campaign, shot by Cass Bird, features models Pyper America Smith, Fernanda Ly and Imaan Hammam and appears across Tiffany’s global social channels. “We live in a social culture of ‘like,’ but for Tiffany & Co., ‘like’ is not enough,” said Diana Hong, vice president of digital marketing at Tiffany & Co., in a statement. “#LoveNotLike communicates the belief that love, as an attitude, is some...

Full article: https://www.luxurydaily.com/tiffany-incorporates-snapchat...

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