25 Jul '16, 6am

To move forward, Snapchat must look to Instagram

Luis Sanz is cofounder and chief technology officer of Olapic By Luis Sanz As social commerce continues to explode, Snapchat is all the rage with brands as diverse as Mountain Dew and Urban Decay thinking outside the box to engage the platform’s nearly 100 million active users. Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature. Immersed in branded lenses, sponsored geofilters and video reels, Snapchat already has its head in the advertising game. And though on the surface the messaging giant seems to be broaching uncharted territory, Snapchat’s narrative closely echoes the early days of Instagram’...

Full article: https://www.luxurydaily.com/to-move-forward-snapchat-must...

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