21 Jul '16, 8pm

Tiffany harnesses power of celebrity to celebrate iconic designs

Image courtesy of Tiffany Jeweler Tiffany & Co. is gathering famous faces to portray the style and substance of the brand’s collections. The brand’s first celebrity-fronted campaign is being directed by Grace Coddington, the former creative director and now creative director-at-large of Vogue magazine. Centered on the tagline “Some style is legendary,” the fashion industry veteran was a fitting choice to bring the concept to life. First time for everything Included in the campaign are Academy Award winner Lupita Nyong’o, actress Elle Fanning, model/activist Christy Turlington-Burns and model Natalie Westling. Ms. Coddington played a role in picking the spokesmodels. “Tiffany—and its famed blue box—has always held special meaning for me,” Ms. Coddington said in a statement. “To me this is not just an ad campaign, but an opportunity to portray a legendary house of luxury thr...

Full article: https://www.luxurydaily.com/tiffany-harnesses-power-of-ce...

Tweets