18 Oct '12, 8pm

Luxury Real Estate Marketing Tips: Understanding the Mindset of Your High Net Worth Clients-Part 3: In our last...

Luxury Real Estate Marketing Tips: Understanding the Mindset of Your High Net Worth Clients-Part 3: In our last...

In our last post, we stated, “It is very important, as a professional, not to be critical about your clients’ attitudes in regards to abundance or scarcity. Get beyond these judgments and grasp what is at their root.” In this post we propose that the best way to connect with your target market is to learn the various “dialects” of the Language of Luxury. One of the ways you can have fun with those clients who may not be a match to your personal priority values is to learn their particular “dialect” of the Language of Luxury. The ones whose priority is how others perceive them will likely want to talk about the latest and greatest finds in the luxury world. They probably know each luxury brand, what is on trend this season, and who the “hot” artists are, for example. So, if you stay informed on these subjects, you will have plenty to talk about, in their dialect. They will ...

Full article: http://www.dupontregistry.com/homes/blog/post/2012/10/18/...

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