30 Jun '16, 8pm

Gucci explores Tokyo’s eccentric enclaves in energetic effort: Italian apparel and accessories house Gucci is...

Gucci explores Tokyo’s eccentric enclaves in energetic effort: Italian apparel and accessories house Gucci is...

Gucci fall/winter 2016 ad campaign Italian apparel and accessories house Gucci is continuing its campaign world tour for the fall/winter 2016 season, shooting its fashions on the busy streets of Tokyo. Following the format of Gucci’s recent ads, a Gucci-clad tribe descends on the city, enjoying their visit in a playful manner. In a convergence of film and still imagery, Gucci’s campaign employs subtitles for both, allowing consumers to more easily place themselves within the scene. Creative captioning Most of Gucci’s print ads take place during the day. In one of photographer/director Glen Luchford’s shots, a model wearing a furry pink coat poses alongside two locals dressed in kimonos, creating a contrast between east and west. Gucci fall/winter 2016 ad campaign Other scenes catch models seemingly in still motion as locals move around them. The campaign imagery tells a gr...

Full article: https://www.luxurydaily.com/gucci-explores-tokyos-eccentr...

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