30 Jun '16, 7pm

Forevermark Highlights African Communities in New Spot for Conflict-Free Diamonds - Adweek

Over the last decade, the Western world learned about the dark side of the diamond industry: so-called conflict, or blood, diamonds produced in Africa that were illegally traded to fund conflict in war-torn areas, or made using slave labor. While the wars in Angola and Sierra Leone that conflict diamonds helped support are over, such diamonds are still making their way into the international diamond trade in Africa, according to Amnesty International. It's thus crucial for diamond brands to prove that their diamonds are responsibly sourced and conflict free. Forevermark is launching a content marketing campaign with travel magazine AFAR to do just that. Forevermark's responsible diamond sourcing practices are based on pipeline integrity (meaning diamonds are conflict free), empowerment of women and protecting the environment and conservation, said Colby Shergalis, vp of ma...

Full article: http://www.adweek.com/news/advertising-branding/foreverma...

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