30 Jun '16, 7am

John Lobb touts handcrafting, workmanship via in-depth series

John Lobb touts handcrafting, workmanship via in-depth series

Image from John Lobb’s “Gestures” British footwear maker John Lobb is highlighting the intimate relationship between a craftsman and his tools in an ongoing film series. John Lobb’s “Gestures” depicts the choreography behind the shoemaking process, as artisans perform a duet with the wood, leather and other materials. The pared-down nature of the videos allows the work of the artisan to shine. “Craftsmanship has been showcased frequently by many luxury brands in the last three years,” said Thomaï Serdari , Ph.D., founder of PIQLuxury , co-editor of Luxury: History Culture Consumption and adjunct professor of luxury marketing at New York University , New York. “As a result, one forgets that craftsmanship is a very specific term that has to do with the craftsperson,” she said. “It is not a vague, abstract notion of ‘how things are done,’ it is not a clinical manual of a proc...

Full article: https://www.luxurydaily.com/john-lobb-highlights-handcraf...

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