29 Jun '16, 3pm

Lamborghini AR is the first Automotive magazine in Augmented Reality

Lamborghini AR is the first Automotive magazine in Augmented Reality

Lamborghini Magazine, the brand's glossy and multiple award-winning six-monthly publication, is the first automotive magazine with augmented reality content starting from Issue 18. Its pages are now enriched with digital elements thanks to an augmented reality app, "Lamborghini AR", which can be downloaded free of charge from Apple Store and Google Play Store. When readers aim their smartphones or tablets at the corresponding symbol they can now access significant additional content from the magazine's pages, which come alive with videos and images to offer a unique interactive digital experience. In Issue 18 the editorial by Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini, is completed by a video message to readers, while the test of the Aventador in Scotland lets the reader experience all the excitement of driving the Lamborghini super sports car fr...

Full article: http://www.lamborghini.com/en/company/news/details/1/1/1/...

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