15 Oct '12, 5pm

To raise money & awareness for women’s cancers, @saks @BalHarbourShops & @MountSinaiMiami host the 2012 Key To The Cure

To help raise both money and awareness for women’s cancers, Saks Fifth Avenue Bal Harbour will partner with The Mount Sinai Comprehensive Cancer Center to host the 2012 Key To The Cure, a charity shopping weekend taking place October 18 through October 21. To launch this year’s event, Saks Fifth Avenue Bal Harbour will host a Key To The Cure kick-off celebration on Wednesday, October 17, at 7pm, featuring hors d’oeuvres, live entertainment and, of course, shopping. Actress Penelope Cruz has been named the 2012 Entertainment Industry Foundation’s Women’s Cancer Research Fund ambassador for Saks Fifth Avenue’s 2012 KEY TO THE CURE campaign. In support of this program, Ms. Cruz will appear in a national public service announcement (PSA) wearing the Caroline Herrera limited-edition T-shirt. The Key To The Cure PSA will appear in major fashion and lifestyle magazines in Septemb...

Full article: http://www.modernluxury.com/miami/events/2012-key-the-cure

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