24 May '16, 6am

Salad Days Are Gone: I Went to Sweetgreen's Music Festival - SPIN (blog)

Salad Days Are Gone: I Went to Sweetgreen's Music Festival - SPIN (blog)

But just when I’d see someone smoking a cigarette while eating cheese fries and start to feel like I was at a regular festival, I’d ask them about Sweetgreen. More than one person volunteered the brand’s origin story (Neman and his co-founders met at Georgetown University) with the kind of familiarity most startup CEOs would kill for. Consultants Will Blake, 27, and Matt Hatton, 26, told me they eat salad for lunch three times a week, and both got free tickets to Sweetlife by clicking a link sent to the brand’s mailing list. Twenty-year-old Sam Tabor could name the Sweetgreen location closest to her house in Manassas, Virginia, and knew offhand how long it took to drive there (40 minutes with traffic). Another analysis Crimson Hexagon ran in 2015 showed that the interests of people who discussed Sweetlife online aligned closely with the interests of people who mentioned Sw...

Full article: http://www.spin.com/2016/05/sweetgreen-sweetlife-festival...

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