25 May '11, 2am

Jaeger-LeCoultre Partners Shanghai International Film Festival

Jaeger-LeCoultre Partners Shanghai International Film Festival

Swiss watchmaker Jaeger-LeCoultre has announced that it will serve as the official partner of the 14th Shanghai International Film Festival, the largest and most prestigious international film festival in the Asia-Pacific. The collaboration between Jaeger-LeCoultre and the SIFF will last for three years, during which both sides will work together to restore a number of Chinese classic films and support young Chinese film directors. During the festival’s opening night activities June 11, Jaeger-LeCoultre and SIFF will host a special public auction to be graced by numerous Chinese and international luminaries. Filmmakers attending the unique auction will make an on-the-scene donation of special collectors’ items, props and souvenirs that relate to the films in which they have been involved. Jaeger-LeCoultre has long-established relations with the film industry. The distingui...

Full article: http://www.luxury-insider.com/luxury-news/2011/05/jaeger-...

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