31 Mar '16, 8am

Farfetch to power Manolo Blahnik’s ecommerce site: Footwear label Manolo Blahnik has selected online retailer ...

Manolo Blahnik heels on its Web site Footwear label Manolo Blahnik has selected online retailer Farfetch to operate its monoband ecommerce point of sale. A new direction for the United Kingdom-based retailer, which recently extended its own category offerings to include beauty and children’s wear (see story ), will operate manoloblahnik.com using its new Black & White service. For brands yet to adopt ecommerce, partnering with an established retailer lessens the behind-the-scenes infrastructure needed for in-house commerce, thus creating a retail outlet that avoids the trial and error of starting afresh. Step in the right direction Going forward the Black & White division will operate monobrand ecommerce sites for designer brands, counting Manolo Blahnik as its first client. Through Black & White, Manolo Blahnik will sell its entire catalog of men’s and women’s shoes as we...

Full article: http://www.luxurydaily.com/farfetch-to-power-manolo-blahn...

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