30 Mar '16, 7am

What The Industry Can Learn From The Apple Watch Bracelet!

What The Industry Can Learn From The Apple Watch Bracelet!

But there is no need for the industry to learn from the Apple watch. The Swiss brands should continue in what they’re good at and what they are admired for; creating high quality mechanical time pieces. But the one part of the Apple Watch that – in my opinion – will and should be a source of inspiration for the industry, in the years to come, is the steel bracelet. Not only the convenience of exchanging the bracelet for a strap in a jiffy, but the beautiful and ingenious way the bracelet is constructed and the ease to take out or add a link, is extra-ordinary. When the Apple bracelet is compared to any steel bracelet, made by the top Swiss brands, it is obvious that there is a difference.

Full article: http://www.fratellowatches.com/what-the-industry-can-lear...

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