21 Sep '12, 6pm

Apple design director to create Leica photo camera

Apple design director to create Leica photo camera

Leica and Apple , two of the most desired brands in the world of design, are getting together to produce yet another fascinating — and very expensive — product. The German photography company is working with Jonathan Ive, Apple’s Senior VP of Industrial Design, on the design of a one-off version set to be auctioned for charity. The collaboration was announced by Andreas Kaufmann, Leica’s head, at international photography and imaging fair Photokina in Cologne this week. Jonathan Ive is responsible for many of Apple’s iconic designs such as the iPad, iPhone, iMac and the MacBook Pro. It is not the first time Leica collaborates with high-profile names in the design and fashion world. In 2010 the German brand unveiled a camera designed by Walter de’Silva, an automobile designer for Audi. De’Silva was asked to recreate the classic Leica M9. The special edition was strictly lim...

Full article: http://www.luxuo.com/gadgets/apple-leica-photo-camera.html

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