Creating A Message That Developers Can Own - Banker & Tradesman
As far back as I can remember. I grew up in a creative family. My dad was a composer and jazz musician who went to Berklee (College of Music) and my family were fourth-generation entrepreneurs who had all done things with a creative component. I’ve always been interested in art and design and architecture. Coming out of school, I worked in smaller design studios and advertising for a bit. But I really cut my teeth at a firm (Joseph A. Wetzel Assoc.) that planned permanent museum exhibits all over the world. It was the golden age of museum design. You work with incredibly smart people and help them winnow down what a series of learning objectives and turn them into a story. You align multiple disciplines to tell that story: an architect, a writer, a film designer. That approach has everything to do with the work we do at Proverb.