22 Feb '16, 7am

5 emerging trends in digital publishing and content

Gretchen Tibbits is chief operating officer of LittleThings By Gretchen Tibbits Digital publishers have a greater array of tools to play with than ever before, but a handful of trends will help creative teams produce content that truly stands out and keeps audiences engaged. Get ready for Facebook Instant Articles The launch of Instant Articles was one of the hottest talking points in 2015, and Facebook just opened it to all publishers. The mobile-first platform promises Facebook users a better content experience with articles that load ten times faster than the standard mobile Web. With the growth of distributed content, media properties will have to adapt to publishing directly to platforms that they do not control. Publishers’ relationships with social media platforms, especially Facebook, will have a huge effect on how and where audiences consume their content. Consume...

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5 emerging trends in digital publishing and con...

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