17 Sep '12, 8am

Social media campaign for T20 world cup launched - San Francisco Luxury News

Social media campaign for T20 world cup launched - San Francisco Luxury News

ICC today unveiled the most comprehensive range of social media activations for a global cricket event ahead of the ICC World Twenty20 Sri Lanka 2012. COLOMBO: The International Cricket Council (ICC) today unveiled the most comprehensive range of social media activations for a global cricket event ahead of the ICC World Twenty20 Sri Lanka 2012 which begins on Tuesday 18 September in Hambantota. Using the official event Twitter hashtag, #wt20, fans will be encouraged through the global broadcast feed, produced by ESPN STAR Sports for the ICC, to share their thoughts on the action and make this one of the most talked about cricket events ever to date. Exclusive behind the scenes photo and video content will be released on both www.facebook.com/cricketicc, which already has almost 1.3 million fans, and through @cricketicc which is followed by over 425,000 supporters across th...

Full article: http://sfluxe.com/2012/09/16/social-media-campaign-for-t2...

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